Placing your logo and contact information on an envelope is not enough. If you want to catch the attention of the recipient, your envelope should enjoy an outstanding design. Many underrate the power of a good graphic design on an envelope. The truth is that many companies advertise their products by mail, and the recipients, who find a dozen promotional envelopes in their letterboxes every day, will only read those that really catch their attention. It's important to consider this so that your advertising efforts don't end up in the trash can.